Made to Feel Natural

Sóley creates organic skincare inspired by Icelandic nature, made to care for both skin and soul.
We developed content that captured the essence of their products: purity, calm and a sense of grounding in the everyday.

Clean visuals, natural textures and a slower rhythm. Designed to reflect both the land Sóley comes from and the values it stands for.

Scope

  • Brand

  • Campaign

  • Digital

  • Motion

  • Strategy

Client
Sóley
Year
04/2025

Challenge
Sóley wanted to reach beyond the wellness niche and show how their products fit into daily routines, not just rituals. The goal was to connect with a wider audience who values simplicity, quality and calm.

Approach
We brought the products into a beautiful landscape keeping the tone soft and natural. Content that felt nourishing, both visually and emotionally.

Impact
The content helped expand the brand’s story and audience, positioning Sóley as everyday skincare with deeper roots. Gentle, honest and naturally powerful.