Made to Move Through Weather

Reykjavik Raincoats makes outerwear designed for Icelandic weather - and everyday life.
We created content that captured the feeling of being protected yet present. Clean visuals, natural movement, and a sense of calm in the storm. Practicality, with style and substance.

Scope

  • Brand

  • Campaign

  • Digital

  • Motion

  • Strategy

Client
Reykjavik Raincoats
Year
04/2025

Challenge
Reykjavik Raincoats wanted to move beyond the outdoor niche and show their jackets fit everyday life wild adventures. The aim: reach more people, especially travellers before the poncho moments.

Approach
We captured the jackets in real environments, city streets, cafes, trails and travel. Showing how function and design work together wherever life happens. Content that felt natural, wearable, and inviting.

Impact
The result was a broadened brand story that spoke to a wider audience, encouraging people to choose quality rainwear as part of their journey, not a last minute fix.