Made to Move Through Weather
Reykjavik Raincoats makes outerwear designed for Icelandic weather and everyday life.
We showed this through imagery that highlights strength, simplicity, and a quiet confidence in every condition.
Scope
Brand
Campaign
Digital
Motion
Strategy
Client
Reykjavik Raincoats
Year
2025
Challenge
Reykjavik Raincoats wanted to move beyond the outdoor niche and show their jackets fit everyday life wild adventures. The aim: reach more people, especially travellers before the poncho moments.
Approach
We captured the jackets in real environments, city streets, cafes, trails and travel. Showing how function and design work together wherever life happens. Content that felt natural, wearable, and inviting.
Impact
The result was a broadened brand story that spoke to a wider audience, encouraging people to choose quality rainwear as part of their journey, not a last minute fix.
“This was a seamless and enjoyable experience from start to finish. Their creative sensitivity and attention to detail perfectly complemented our vision. We’re proud of the result and look forward to future collaborations.”
